B2B Sales Process

Performance Incentives – Risks of being counter productive

Daniel Pink gave a brilliant talk on TED about the mismatch between “what science knows and what business does”. A related post on his blog claims that “Money cant buy you performance”. Some questions that he raised in my mind: When we try to implement scalable business processes, are we trying to “dumb-down” the work to a “mechanical” level? Do...

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Lead Qualification – Resolving the conflict between sales and marketing

Lead Qualification – Resolving the conflict between sales and marketing

Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply...

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