Information & knowledge management

Lead Nurturing

Lead Nurturing

[slideshare id=7733914&doc=leadnurturingv0-21-110425233930-phpapp01] Lead nurturing v0.21 – Presentation Transcript lead nurturing – why – how – who – e.g. lead nurturing – why more leads < good leads good leads > few leads conflict! – maximize number of leads v/s maximize quality of leads resolving the conflict! more leads -> lead nurturing...

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Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI

Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Joe has authored several useful resources, including a free eBook and several articles on...

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Employee Engagement – a Towers Perrin study

Towers Perrin is a global professional services firm that helps organizations improve performance through effective people, risk and financial management. Don Lowman, who is Managing Director of the Human Capital Group in Towers Perrin recently wrote on his blog about how he has spent half his life working at Towers Perrin. This is no wonder, for one of the most innovative area of work that...

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Leveraging the Web – How to get your web site to work for you!

A presentation made to a group of enterpreneurs to highlight the steps [slideshare id=91511&doc=leveraging-the-web3670] Transcript: Leveraging the Web A presentation by Reach1to1 Technologies (P) Ltd. Web Site Strategy Target Audience ● Business Objectives ● Design Requirements ● Content Management ● Site Promotion ● Performance Measurement ● Site Examples ● Questions & Answers Target...

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