Evolving Enterprises

Performance Incentives – Risks of being counter productive

Daniel Pink gave a brilliant talk on TED about the mismatch between “what science knows and what business does”. A related post on his blog claims that “Money cant buy you performance”. Some questions that he raised in my mind: When we try to implement scalable business processes, are we trying to “dumb-down” the work to a “mechanical” level? Do...

read more

Lead Qualification – Resolving the conflict between sales and marketing

Lead Qualification – Resolving the conflict between sales and marketing

Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply...

read more

Netflix – Freedom and Responsibility Culture

Netflix’ internal presentation on Freedom and Responsibility for employees is a great reference for how evolving enterprises can set policies for employee engagement. This could be a good guideline for Reach1to1’s own policies. [slideshare id=1798664&doc=culture9-090801103430-phpapp02] [Found via...

read more

Communication Problems are actually Process Design Problems

Communication Problems are actually Process Design Problems

When working in teams, small slip-ups and sometimes big goof-ups are often justified by “communication problems”. Justin Roff-Marsh, proponent of his highly effective Sales Process Engineering methodology that incorporates the techniques from Theory of Constraints into the sales process – has written an excellent article on his Sales Process Engineering blog, where he explains...

read more

Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI

Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Joe has authored several useful resources, including a free eBook and several articles on...

read more

Employee Engagement – a Towers Perrin study

Towers Perrin is a global professional services firm that helps organizations improve performance through effective people, risk and financial management. Don Lowman, who is Managing Director of the Human Capital Group in Towers Perrin recently wrote on his blog about how he has spent half his life working at Towers Perrin. This is no wonder, for one of the most innovative area of work that...

read more